U.S. Auto Sales Brand-by-Brand Results: August 2017 YTD

A predicted auto sales improvement in August, expected to be the first year-over-year increase in 2017, gave way to decreases for many automakers as Hurricane Harvey’s drastic effects shut down demand in one of the nation’s largest auto markets for the final quarter of the month.

According to Edmunds, Ford, Ram, GMC, Cadillac, and Mitsubishi all claim Texas as their largest market. The period surrounding Labor Day produced 4 percent of America’s new vehicle sales in 2016, but that figure will undoubtedly fall because of Harvey’s devastating impact.

Auto sales were nevertheless bolstered by a 13-percent year-over-year increase in average incentive spends in August, ALG says.

At $3,799 per vehicle — and $4,500-plus at Mercedes-Benz, FCA, Ford Motor Company, General Motors, and Nissan/Infiniti — the average per-vehicle incentive spend was up 4 percent compared with July. Edmunds nevertheless expected automakers to continue to have problems clearing out remaining inventory. In August 2016, 17 percent of vehicles sold were 2017 models. In August 2017, that figure was likely cut in half.

Positive sales results were still reported by a wide variety of automakers in July. While FCA and Ford Motor Company both posted losses, General Motors and Toyota Motor Corp. were up 8 percent and 7 percent, respectively, compared with August 2016.

GM benefited from booming crossover sales: the Buick Encore, Cadillac XT5, Chevrolet Equinox, Chevrolet Traverse, GMC Acadia, and GMC Terrain combined for a 52-percent rise to 81,386 sales, equal to three-in-10 GM sales.

Toyota set an all-time monthly record with 42,265 RAV4 sales and also produced a 13-percent Camry improvement.

Subaru reported a record 12,823 Crosstreks sold and a 17-percent Outback increase, plus a 40-percent Impreza improvement. That makes August its 69th consecutive month of growth and its best month ever.

Volkswagen earned more than a fifth of its sales with utility vehicles as the new Tiguan and Atlas combined for more than 5,000 sales.

Yet overall auto sales fell 2 percent in August 2017, the eighth consecutive month of decline. Expect a post-Harvey bump in auto sales, in the southeast Texas region in particular, as automakers compete for replacement vehicle purchases. So horrible is Harvey’s aftermath, however, that such a bump could be rendered imperceptible both by its delay and the gradual nature of the replacement phase.

Auto Brand
August 2017
August 2016
% Change
2017 YTD
2016 YTD
% Change

Acura

13,132
14,246
-7.8%
101,180
106,914
-5.4%

Alfa Romeo

1,140
37
2,981%
6,084
377
1,514%

Audi

19,811
19,264
2.8%
141,606
134,562
5.2%

BMW

23,553
25,531
-7.7%
194,604
204,744
-5.0%

Buick

16,811
21,678
-22.5%
143,093
148,845
-3.9%

Cadillac

 15,016
16,346
-8.1%
98,316
103,918
-5.4%

Chevrolet

196,007
175,965
11.4%
1,316,391
1,361,675
-3.3%

Chrysler

 12,652
18,766
-32.6%
128,050
167,700
-23.6%

Dodge

 43,608
44,351
-1.7%
335,852
352,005
-4.6%

Fiat

 2,120
2,736
-22.6%
19,046
22,186
-14.2%

Ford
200,321
204,168
-1.9%
1,628,824
1,702,211
-4.3%

Genesis

 1,803
1,497
20.4%
13,366
1,497
793%

GMC

47,718
42,440
12.4%
358,305
348,164
2.9%

Honda

 132,883
135,325
-1.8%
987,701
987,811
0.0%

Hyundai

 52,507
70,518
-25.5%
441,367
519,581
-15.1%

Infiniti

10,986
10,439
5.2%
100,969
85,362
18.3%

Jaguar

 3,101
 3,298
-6.0%
26,932
17,687
52.3%

Jeep

 73,191
86,496
-15.4%
548,833
630,775
-13.0%

Kia

 53,323
54,248
-1.7%
405,462
442,544
-8.4%

Land Rover

6,320
 6,031
4.8%
48,074
48,754
-1.4%

Lexus

30,801
30,938
-0.4%
193,463
210,392
-8.0%

Lincoln

8,708
9,243
-5.8%
73,290
71,638
3.2%

Maserati

1,103
958
15.1%
8,884
6,971
27.4%

Mazda

 25,846
26,109
-1.0%
194,559
199,378
-2.4%

Mercedes-Benz °

 25,373
28,404 
-10.7%
213,242 
219,704 
-2.9% 

Mercedes-Benz Vans °

 3,581
 3,152
13.6% 
22,139 
22,186 
-0.2% 

Total Mercedes-Benz °

 28,954
 31,556
-8.2%
 235,381
241,890
-2.8%

Mini

4,448
4,969
-10.5%
31,051
34,887
-11.0%

Mitsubishi

 8,164
7,336
11.3%
70,765
67,160
5.4%

Nissan

97,340
114,199
-14.8%
955,340
969,865
-1.5%

Porsche

4,709
5,181
 -9.1%
36,178
35,767
1.1%

Ram

 43,322
44,419
-2.5%
367,007
348,434
5.3%

Smart

229
353
-35.1%
2,394
3,439
-30.4%

Subaru

 63,215
60,418
4.6%
423,728
391,969
8.1%

Toyota

 196,824
182,187
8.0%
1,411,384
1,414,805
-0.2%

Volkswagen

32,015
29,384
9.0%
220,344
207,156
6.4%

Volvo

7,994
7,681
4.1%
49,066
52,892
%

 —

BMW Group

28,001
30,500
-8.2%
225,655
239,631
-5.8%

Fiat Chrysler Automobiles

176,033
196,805
-10.6%
1,404,872
1,521,477
-7.7%

Daimler AG

 29,183
31,909
-8.5%
237,775
245,329
-3.1%

Ford Motor Co.

209,029
213,411
-2.1%
1,702,744
1,773,849
-4.0%

General Motors

 275,552
256,429
7.5%
1,916,105
1,962,602
-2.4%

American Honda

 146,015
149,571
-2.4%
1,088,881
1,094,725
-0.5%

Hyundai-Kia Automotive Group

107,633
126,263
-14.8%
860,195
 963,622
-10.7%

Jaguar-Land Rover

 9,421
 9,329
1.0%
 75,006
66,441
12.9%

Nissan / Infiniti / Mitsubishi

116,490
131,974
-11.7%
1,127,074
1,122,387
0.4%

Toyota Motor Sales, USA. Inc.

227,625
213,125
6.8%
1,604,847
1,625,197
-1.3%

Volkswagen Group *

 56,748
54,228
4.6%
399,644
378,677
5.5%

Industry Total †

1,484,826

1,512,626

-1.8%

 11,358,405

11,676,422

-2.7%

Source: Manufacturers

* Volkswagen Group includes sales figures for Audi, Bentley, Porsche, and Volkswagen brands

° Mercedes-Benz USA releases sales figures for the Mercedes-Benz brand in the conventional sense, vans excluded, as well as totals for the Metris and Sprinter vans. The complete picture is included here.

† Industry total takes into account Automotive News figures/estimates for brands such as Tesla (4,400 August units) and other low-volume, high-priced manufacturers.

[Image: General Motors]

Timothy Cain is a contributing analyst at The Truth About Cars and Autofocus.ca and the founder and former editor of GoodCarBadCar.net. Follow on Twitter @timcaincars.

Related

Leave a Reply

Your email address will not be published. Required fields are marked *