Porsche unveiled its most powerful production 911 in history and not exactly where you’d expect. Dodge saved the unveiling of its much-teased Challenger SRT Demon for the New York International Auto Show, so where did Porsche choose to present the new GT2 RS? The Electronic Entertainment Expo — the world’s premiere video game convention.
There are two ways to look at this sacrilege. You can either take offense, accusing the brand of betraying its fervent automotive base, or you can see this as one of the smartest marketing choices it could have made. E3 has a lot of eyes on it and video games are a booming industry. For a long time Porsche cars weren’t even in most video games, thanks to an exclusive deal made with Electronic Arts. When that ended, the brand slipped its cars into Forza Motorsport 6 through downloadable content, and the GT2 RS is on the cover of Forza Motorsport 7.
Bound to Electronic Arts, which has produced lackluster and over-the-top racing games for the past few years, Porsche was relegated to goofy arcade style romps with a Fast and Furious mindset — like Need for Speed. But Forza is a very different franchise, aimed specifically at enthusiasts who at least have some cursory understanding of motorsports and prefer a simulation-adjacent experience.
However, anchoring itself to a video game that offers authenticity isn’t the most important thing. Porsche knows Forza 7 is the game enthusiast are waiting for and that the cars you drive virtually in your formative years sear themselves into your brain forever.
According to The Verge, the new 911 GT2 RS uses a 3.8-liter twin-turbo flat-six to send 640 horsepower exclusively to the rear wheels. Beyond the paint job, that’s really all we know. Microsoft, which streamed the event live, was pretty spartan on the actual specs of the real world car — understandable since they aren’t an automaker. But Porsche hasn’t issued a press release either, and we’ve only seen spy shots of the car before its weekend unveiling. Hopefully that is soon to change because, as good as the video game looks, we’re still more curious about the Porsche.
[Image: Microsoft Studios]